In the world of fashion retail, sunglasses do more than just protect your eyes; They are style statements. The way your sunglasses are displayed in a store has a huge impact on catching a shopper’s eye and influencing their purchasing decision. In this article, we’ll explore creative arrangements for circular display racks, sunglass racks, and sunglass counters that highlight the unique features and benefits of each.
1. Round display stand: captivating 360-degree view
Sunglasses round display stands are a dynamic option for displaying sunglasses. These swivel stands provide a 360-degree view of the eyewear collection. Here are some ways to make the most of your round display stand:
A. Brand-centric layout: Sections of shelves are dedicated to specific brands or designer collections, allowing customers to easily explore each brand’s products.
b. Style division: Arrange sunglasses by style and shape. Each quadrant of the round frame has a different style category, such as aviator, wayfarer, round frame and cat eye.
C. Gradient by Color: Create a visually striking effect by arranging your sunglasses by color, with the hue transitioning from light to dark and vice versa as you move in a circle.
2. Sunglasses Frame: Elegance in Simplicity
Sunglass frames offer an elegant and simple way to display eyewear. These booths can be strategically placed throughout the store to attract customers’ attention. Here are some arrangements to consider:
A. Focus on new arrivals: Use a separate booth to highlight new arrivals or seasonal collections. Placing these booths near entrances or in high-traffic areas can draw customers to the latest trends.
b. Pop-up display: Set up a small portable sunglasses stand for special promotions or limited edition releases. These can create a sense of urgency and exclusivity.
C. Style Showcase: Use brackets to group sunglasses by style, emphasizing key features or trends, such as polarized lenses, oversized frames, or retro designs.
3. Sunglasses counter: luxury experience
The sunglasses counter provides a premium shopping experience that makes customers feel like they are browsing an exclusive collection of eyewear. Here are some ways to store sunglasses on your counter:
A. Brand-focused displays: Counters dedicated to displaying specific luxury brands or designer collections. This arrangement creates a feeling of exclusivity and immerses customers in the world of a specific brand.
b. Seasonal themes: Change your counter displays seasonally to showcase sunglasses relevant to the time of year, such as a summer collection for the sunny months or a holiday-themed display.
C. Trend Spotting: Place sunglasses on the counter to highlight the latest fashion trends. Customers can easily identify the most stylish eyewear options.
The arrangement of sunglasses on circular displays, stands and counters is an art that combines aesthetics, functionality and branding. Each option offers unique benefits, from providing a 360-degree view to creating a luxurious shopping experience. By considering factors such as brand, style, seasonality and trends, retailers can create displays that not only effectively showcase sunglasses, but also enhance the overall shopping experience. Next time you walk into a store, take a moment to appreciate the thought and creativity that goes into sunglasses display placement, as it plays a vital role in shaping your shopping trip.
